Celebration Herbals is part of Organic Connections, a family-owned curator of organic herbs, spices, and related products, founded in 1987 and now run by the second generation.

When we started, organic was an emerging idea without regulation or much forethought – it was a throwback to earlier methods of agriculture. Since then, we've worked to make organic, high-quality herbs accessible to everyone. Our goal is that traditional uses of herbs are not forgotten as people continue to be familiar with them.

Our first product was based on the Cassie herbal tea formula. Today, we have 150 varieties of tea and have just completed a full redesign of our tea line featuring realistic herb images on every box. Spotting Chamomile growing between the cracks of a driveway or red clover at the edge of a park is part of the knowledge we want to pass along – herbs are often just weeds we've learned to know.

We also make a full lineup of bottled spices and seasoning blends, inspired by our family's history, exposure to expert chefs, and almost 40 years of curating ingredients.